Traditional business development meant spending a lot of money on dry cleaning, animating your powerpoint, drinking stale coffee in windowless conference rooms and scouring the thesaurus looking for synonyms for “synergy”. Not to mention trying to get hopelessly overbooked people to return your email. And then after the deal was done, squabbling over who dealt with the customer service. Much, much better this way!

Article link here, from this article on WordPress implementing the Twitter API.